In today’s competitive job market, a CV is more than just a document. It’s a tool that must captivate attention in seconds and also withstand the scrutiny of an in-depth review. This dual purpose is what sets an excellent CV apart from a merely “good” one. Let’s explore this concept using a real-world example — the transformation of a Civil Engineer’s CV from “good” to “exceptional.”
The Problem with “Good” CVs
The 2024 version of this Civil Engineer’s CV could be described as “good” by most people. It included:
- A list of duties and responsibilities.
- A professional summary.
- Ten years of work experience in various roles.
However, these elements alone don’t suffice in today’s competitive market. A “good” CV might include the right sections, but it lacks depth—it’s flat, uninspiring, and fails to stand out.
The Transformation: From Good to Exceptional
By 2025, the same Civil Engineer’s CV had been completely revamped. It became a dynamic document that balanced attention-grabbing highlights with in-depth substance. Here’s a snapshot of the improvements:
The Seven Categories of Excellence:
1. Relevance of Information
- Good CV: “Worked on various engineering projects.”
- Exceptional CV: “Directed multimillion-dollar LEED-certified construction projects, achieving 20% faster completion times.”
2. Clarity and Conciseness
- Good CV: Paragraphs outlining general tasks.
- Exceptional CV: Bullet points such as:
- “Optimized project workflows, improving efficiency by 30%.”
- “Managed stakeholder engagement across 10+ large-scale projects.”
3. Use of Metrics
- Good CV: “Oversaw project budgets.”
- Exceptional CV: “Managed a $50M budget, delivering a 15% cost saving through efficient resource allocation.”
4. Professional Presentation
- Good CV: Dense text blocks with basic formatting.
- Exceptional CV: Modern design with strategic whitespace and ATS-friendly formatting, ensuring readability and system compatibility.
5. Demonstration of Core Strengths
- Good CV: “Ensured compliance with regulations.”
- Exceptional CV: “Implemented compliance protocols that passed audits with zero discrepancies, securing $10M in funding.”
6. Topline Features and Prioritization
- Good CV: “Experienced engineer with a history of project management.”
- Exceptional CV: “20+ years of experience leading high-stakes construction projects, delivering measurable outcomes in compliance and cost efficiency.”
7. ATS Analysis
- Good CV: “Civil engineering, project management.”
- Exceptional CV: “LEED-certified, compliance, resource optimization, large-scale project management, stakeholder engagement.”
The Core Concept of a Dynamic CV
An exceptional CV is not a biography; it’s a targeted marketing document. Its purpose is to:
- Secure a spot on the shortlist.
- Inspire curiosity about your value, leading to interviews.
To achieve this, a CV must:
- Capture attention with bold, impactful highlights.
- Offer depth through specific, quantifiable achievements.
Conclusion about CVs
The transformation of this Civil Engineer’s CV exemplifies the power of a dynamic document. Job seekers are wasting their time with too many tasks and not enough benchmarkable content, too many opinions and not enough proof. By moving from flat descriptions to value-driven accomplishments, the CV not only stood out but also achieved its ultimate goal: securing job opportunities. In today’s market, an exceptional CV isn’t just an advantage—it’s essential for success.
Moving Beyond CVs
The CV is essential it is standard, it can make the difference between getting shortlisted or not getting shortlisted. But a CV is rarely a powerful document on its own. Othe influencing factors involve the application process, multi-media content and using the power of story examples in the interview. Psychologists have known since the 1960’s that a word document only communicates a tiny part of a message. Most of the message is communicated by feelings, attitudes, body language, tone of voice. (Rule of 7%)
What if you could present directly to employers and receive 80% personalized feedback consistently using the power of multimedia with content that ties your core strengths and achievements into the needs of the employer? Ask Tate “How can I level-up my job search experience?”

Email Tate: tate@employmentforimmigration.nz
Discover more from Employment for Immigration to New Zealand, Australia and Beyond
Subscribe to get the latest posts sent to your email.
